| Executive Summary |
5 |
| Introduction |
5 |
| Types of Online
Advertising
|
6
|
| Display Advertising or
Banner Ads
|
6
|
| Sponsorship
|
6
|
| E-mail Advertising/Opt-in
E-mail Advertising
|
6
|
| Search Advertising
|
7
|
| Lead Generation/Referrals
|
7
|
| Classifieds and Auctions
|
7
|
| Rich Media
|
7
|
| Skyscraper Ads
|
8
|
| Pop-up / Pop-under Ads
(Interstitials)
|
8
|
| Floating Ads
|
8
|
| Search Engine Advertising
|
8
|
| Checking the Effectiveness
of Online Advertising
|
9
|
| Industry Analysis |
9 |
| Time Spent by Europeans in
Viewing Various Media
|
10
|
| Major Online Advertising
Players
|
11
|
| Strategic Corporate
Developments
|
13
|
| Product
Introductions/Innovations
|
14
|
| Geographic Market Analysis |
15 |
| Factors Affecting Demand |
31 |
| Online Advertising Gains
Importance with both Internet Service Providers and Advertisers
|
31
|
| Increase in Online time
spent by European People
|
31
|
| Online Activities of
Europeans
|
32
|
| Broadband Internet Usage
in Europe
|
33
|
| EIAA Survey on Online
Advertising
|
33
|
| Effectiveness of Online
Advertising
|
34
|
| Internet Grabs Market
Share of Television in Advertising
|
34
|
| Certain Elements in Online
ads that Positively Impact a User
|
35
|
| Growing Number of Internet
Users
|
35
|
| Mobile Advertising
|
36
|
| Search Engine Optimization
|
37
|
| Challenges Facing Online Advertising |
37 |
| The Click Fraud
|
37
|
| Certain Aspects of Online
Ads that Negatively Impact a User
|
38
|
| Deficit in Revenues and
Economic Depression
|
39
|
| Outlook |
39 |
